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Why gamification is not a simple pointsfication

As many other new disciplines, gamification is evolving day by day with new theories, emerging from studies in games design, human psychology, behavior and other academic fields.

We have already discussed about game mechanics and dynamics and their dominant role in producing a gamified environment. The next step is to focus on methods to apply those paradigms in the gamification process.
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Game-mechanics and game-dynamics of the gamification process

The process of gamification is based on the integration of typical game components into websites, online communities, content portals or business services and, in general, others non-gaming contexts.
But what kind of techniques is needed to obtain the desired results?
There are two different aspects to be considered during the gamification process: they are called game-mechanics and game-dynamics; the former are the tools needed to create the gamification infrastructure that lies under any game, the latter represent the human needs and desires that are inherently in everyone of us and can be satisfied taking advantage of game-mechanics.