The Game-based Business Solutions use the game mechanics and dynamics of games to create solutions for enterprises. They can be reach using two instruments: gamification and game-based marketing.
So, Game-based Business Solutions are new communication and marketing instruments (sometimes almost a new media) that allow to extremely increase the engagement and the participation of the communication target public.
Engagement and participation, in particular, allow two main advantages:

• to drive the active interest of users toward the massage of firms;
• to stimulate an active behavior of users

As we already said gamification is the implementation of gaming mechanics in non-gaming context to involve people in the activities of a site or service.
A parallel concept is the game-based marketing, that uses real and complete games for raising the awareness and improving the image of a brand.

Game-based marketing uses many different instruments and environments to spread messages and reach users. We’re going to analyze all these instruments to help choosing the right one for every single business objective.
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