Enterprises’ tablet adoption rate allows gamified solutions
The integration of tablet devices into our lives and, especially, into our work has progressed rapidly — so fast that it’s hard to figure it out.
Venturebeat.com, in collaboration with Lenovo and Qualcomm, provided an infographic (see it below) to describe how much the tablet devices market grew in terms of number of adopters both consumers and business so far.
The Italian market, in particular, has been fostered by the strong growth. According to the Polytechnic of Milan (research results have been exposed during the conference ‘Mobile Business: Innovazione a Tavoletta’), nearly 3 of 4 Italian CEOs have already introduced or are introducing new tablet devices in their enterprises: the 47% of them is already adopting tablet devices, and 27% are going to adopt this technology in the near future. Executives use tablet devices already (55%) and a few of them is going to adopt them in the future (38%), A portion of the sales staff is already using them (17%) but most of it will receive tablets (74%) in the near future. Together with the new tablet market, growth involves also application mobile downloads.
The impressive growth-rate of enterprises which are choosing and adopting tablet devices and smartphone always connected, allows the efficiency and effectiveness of game-based marketing initiatives directed to employees, like productivity games and e-learning games
